chikhalidwe Korea mpaka lero, zasonyeza wathunthu chikhalidwe makampani unyolo, kuti Korea South kubweretsa ubwino waukulu zachuma. M'zaka zaposachedwa, lingaliro lodziwika bwino lotchedwa mphamvu yamtundu wofewa. chikhalidwe Korea si ophatikizapo Korea makampani chikhalidwe, komanso Korea South anasonyeza m'malo mwa mphamvu zofewa maso chikhalidwe cha dziko. Boma la South Korea lidzayesetsa Korea makampani chikhalidwe linanena bungwe nawo kusintha dziko msika, malo Korea ndi South mu dziko la mafakitale chikhalidwe mu mphamvu zisanu zazikulu, ndi chitukuko cha chuma chidziwitso, chikhalidwe ndi mphamvu m'zaka za zana lino. Boma la South Korea komanso sayenera nthawi yomweyo kuti chikhalidwe Korea chabe monga chikhalidwe kufalikira, kukhala kazembe wa ku Korea chikhalidwe chikhalidwe Asian, kumapangitsanso mphamvu zofewa chikhalidwe wakhala inalowa mu njira za citukuko ca zili pakati pa boma la South Korea Zimasonyeza kuti dziko la South Korea ndilofuna kukonda chikhalidwe.

Chitukuko cha chikhalidwe Korea, kotero kuti Korea South kwakhudza mawu a nkhani ulendo yachilendo, chifukwa kuchuluka kwa chikhalidwe Korea kwambiri ambiri nawo gawo oyambirira a chitukuko cha wotchuka Korea TV sewero, Korean songs music, kuvina ndi masewera Korea pang'onopang'ono anawonjezera kuti zovala Korea South, chakudya, zipangizo, Masewero, ndi mafakitale magalimoto ndi zina zomwe ndi zogwirizana ndi ambiri moyo wapoyera, anali ndi udindo mwachindunji mabodza, chosonyeza chikhalidwe Korea pa kulimbikitsa ndi kulankhulana. Kukwezeleza zokopa alendo yachilendo Korea ndi South, makamaka Rute wa dera Asian kupyolera mu televizioni ndi zosangalatsa, kugunda Korea mabodza ndi mode yaikulu ya chikhalidwe Korea, Korean kazembe ku nkhani zokopa alendo amasankha nyenyezi otchuka, kusintha Korea Tourism Zotsatira zabodza. Korean chikhalidwe chikoka zokopa alendo zakunja Korea ioneka tadziwa Korea mwa chikhalidwe Korea pamene kuphunzira za mankhwala Korea, ngati Korea South Korea South anasankha kuyenda. Kupyolera pa intaneti Korea Tourism Board ikuyembekeza kusonyeza South Korea kutsogolo kwa anthu padziko lonse lapansi. Korea ndi inbound magalimoto zonyamula anakhudzidwa ndi kuchuluka chikhalidwe Korea, chikhalidwe Korea ndi mmene n'koopsa kuposa mu Asia.