在经济全球化和市场化的背景下，企业面临的市场竞争压力越来越大，如何更好地适应市场、赢得市场是所有的企业必须面对的问题。传统环境下各个企业单兵作战的模式已经不能适应当今的市场形势，企业要想在竞争中取得优势就必须从整个供应链入手，加强与供应链上各个节点企业之间的合作。对供应链进行管理，优化供应链本身已成为提升企业竞争力的重要手段。服装行业也不例外，在大量国外品牌进军我国市场的背景下，我国本土的服装品牌和企业面临着严峻的挑战。加强供应链上节点企业之间的合作，从原来的供需竞争关系转化成利益共同体，从整个供应链的角度来控制服装企业的成本，使供需双方实现利润的最大化。

Under the background of globalization and market, enterprises are faced with more and more competition. How to adapt to the market better and win the market is the problem that all enterprises much be faced with. Under the traditional background, enterprise was faced with the competition individually. Now, enterprise has to reinforce the collaboration between enterprises which belong to one supply chain. The optimization of the supply chain is an important aspect of supply chain management. The clothing industry is not exceptional. Under the background of more and more foreign clothing brand enter our market, our local clothing brands and the enterprises face rigorous challenge. Strengthening the cooperation between enterprises which belong to one supply chain, changing the relationship from competition to cooperation, and controlling the clothing enterprises cost from the aspect of supply chain can maximize the profits of the industry.